The streets of a city are like a living, breathing organism that evolves slowly over time. Rarely does change come all at once, but with San Francisco‘s Fillmore Street, an artery located in the upscale Pacific Heights neighborhood, the past six months have brought a drastic transformation. The Fillmore is still very much a shopping and dining destination, but there is an assortment of recently opened boutiques and eateries. Here’s what you’ll expect to find on your next visit to the lively address.
Homeware
Fillmore is home to many furniture and design stores: Jonathan Adler, Design Within Reach, Zinc Details, Flor, The Shade Store and the most recent shop, Hudson Grace. Located a few blocks off of the main strip, Hudson Grace is curated by two owners, Monelle Totah and Gary McNatton, who helped build the Williams-Sonoma and Restoration Hardware brands. The store specializes in pieces that make a house a home. Shoppers can browse from a wide line of dinnerware, serving pieces, and linen napkins in over 20 colors.
Fashion
The Marc by Marc Jacobs store on Fillmore Street has been a draw to local fashionistas for many years now, but the recent openings of Joie, Scotch & Soda and Steven Alan have turned the Fillmore into a contemporary clothing mecca. Joie produces a beautiful collection of silk tops and printed dresses for women; Scotch & Soda is a tailor-minded clothing collection from Amsterdam for both men and women; Steven Alan offers a selection of local designers along with smart essentials for both sexes. Two more international brands are expected to open on Fillmore over the next couple of months: France’s Sandro and Germany’s Oska.
Beauty
International beauty brand Nars recently opened its first San Francisco shop here. Along with Mac, Benefit and Kiehl’s, it’s the fourth stand-alone boutique from a makeup brand on Fillmore Street. In January, Aesop, a leading skin care apothecary, opened its first West Coast store. All of Aesop’s lotions and soaps are made with a blend of orange flower oils, Tahitian lime, other natural elements and lab-crafted antioxidants. If you desire exquisite perfume, stop in at the newish Le Labo, a French fragrance lab that creates hand-formulated scents onsite.
Food
The long-standing location of Johnny Rockets closed several months ago and Glaze Teriyaki Grill is set to become its replacement on April 25. The restaurant, from owner Ian McCormick, will offer Seattle-style teriyaki in a retro-vibe setting with a heated patio in the back. Last fall, beloved local favorite Roam Burgers opened its second San Francisco location on Fillmore; they recently started serving gluten-free hamburger buns. Dino’s Pizza, which has been on the street for more than 20 years, just reopened after a month-long renovation.
Photos Courtesy of Fillmore Street San Francisco and Daniel Krieger
