Since 2001, Nobu has been a venerated hot dining spot on Miami Beach, attracting local, visiting and A-list clientele. Now devotees will not only be able to dine a la Nobu but also stay the Nobu way when a Nobu Hotel — and the world’s largest Nobu restaurant and lounge — opens at the Eden Roc Miami Beach in spring 2016.
Chef Nobu Matsuhisa, Academy Award winner Robert De Niro and Hollywood producer Meir Teper make up the trio behind the endeavor, which will be the second American Nobu hotel (the first one opened at Caesars Palace in Las Vegas in 2013). A third U.S. location is in the works for Chicago as well as future outposts in London and Bahrain.
The Concept
The idea is to create a separate “hotel within a hotel” inside the iconic Eden Roc Miami Beach as part of the Collins Avenue landmark’s vision to “revitalize and re-launch” the property. If you’re feeling nostalgic, don’t worry; it’s been said that DeNiro himself has fond memories of staying at the Eden Roc, so the South Florida marvel’s glam and glitz aren’t going anywhere.
The Design
Led by David Rockwell of the Rockwell Group, the design philosophy is to incorporate the “art of fusion,” a core idea of the Nobu thread, throughout the project. Though details are held close to the stylish vest, expect exceptional luxury to be intertwined with a touch of fun, craft and theater. But while that’s going on, Rockwell will still preserve seminal Art Deco architect Morris Lapidus’ design and pay homage to the Eden Roc’s storied heritage. Inside, you will see a modern setting with elegant touches and décor showcasing lush, natural materials, with inspiration drawn from both Japan and the beach.
The Dining
When it comes to dining, the crown jewel is Nobu Restaurant and Lounge, which is expected to open in November (Nobu at Shore Club will close). Plans for the hotel also call for a new beachfront restaurant concept and a Nobu Lobby Bar. Like much else surrounding the project, details on the menu are under wraps, but with chef Nobu at the helm, you can expect dishes from the kitchen to be colorful, flavor-filled culinary masterpieces.
The Amenities
The Nobu Hotel will feature 210 well-appointed guest rooms and 15th-floor Penthouse suites that give way to spectacular panoramic views of the city. You will have access to the 20,000-square-foot Spa Eden Roc and fitness facilities, which will offer special Nobu-inspired treatments. You can also take a dip in Eden Roc’s two luxury pools and the oceanfront Nobu Hotel Pool and Lounge (set to open in February 2016), which will have its own VIP entrance. With Nobu, you know there’ll be unique in-room dining offerings, too.