When the weather warms up, we pop open the rosé. A glass of the fresh pink wine just hits the spot.
While some turn their palette at rosé, its popularity continues. “According to 2018 Nielsen data, France imports to the U.S. grew by 9.3 percent in revenue led by the rosé category,” says Honolulu-based Master Sommelier Roberto Viernes. “Here in Hawaii, where it’s always summer, dry rosé abounds.”
If you want to rosé all day, taste your way through secret gardens, cruises and celebrations dedicated to the tipple:
Rosé All May
Forbes Travel Guide Five-Star Auberge du Soleil turns pink all month long, from the bellmen’s hats to the lobby floral display. Of course, it’s pouring pink as well: At check-in, the Napa hotel greets you with a glass of the wine, every spa service comes with sparkling rosé, frosé is served poolside, nightly tastings are on offer and there are rosé turndown amenities. And when you need another round, the property’s Bistro & Bar curates a list of California and French rosés by the glass.
Take advantage of the Rosé All May offer, which includes a two-night stay and an upgrade, a welcome bottle of the new Auberge du Soleil Rosé and a three-course lunch for two paired with rosé in its Four-Star French- and California-influenced restaurant.
A Sparking Rosé Vending Machine
You can’t help but have fun with Pendry San Diego’s Moët & Chandon vending machine. Coinciding with National Rosé Day (June 8), it doles out delightful miniature pink bottles of Moët’s new limited-edition Living Ties Impérial Rosé. But alongside dispensing juicy champagne, the vending machine also doubles as an augmented reality photo booth. Choose from customized backgrounds, interact with champagne bubbles and other fun AR components on a screen and then send the resulting video e-card without having to use a phone or download an app.
Another calendar item for National Rosé Day is the Gospel Rosé Brunch at Pendry’s Provisional Kitchen. Indulge in dishes like strawberry pancake soufflé with rosé Chantilly cream, and rosé cocktails and flights while a local gospel choir performs.
A Rosé Tour
Provence produces some of world’s best rosé. Five-Star Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel will send you on a VIP tour in the region, starting with a helicopter ride to the exclusive Château de Selle estate of the renowned Domaines Ott, which has been making rosé for more than 100 years. You’ll learn about the vineyard’s rosé, taste various pours and, depending on the time of year, participate in the harvest.
The wine-filled day ends with a picnic prepared by the Côte d’Azur hotel’s executive chef, Yoric Tièche, overlooking the terraced vines. Before your chauffeured Mercedes arrives to bring you back to the property, you’ll be gifted with a limited-edition vintage.
If you yearn for something out of the ordinary, head 1.5 hours outside of Atlanta to The Ritz-Carlton Reynolds, Lake Oconee. The lakeside Four-Star resort has a barrel of Codigo Rosa Single Barrel Tequila. The rosé blanco tequila rests for a month in uncharred Napa cabernet French white oak barrels, resulting in a floral finish and subtle blush shade.
Drink it neat or savor it in a cocktail like the Blushing Old Fashioned, with agave nectar and housemade bitters, garnished with a blood orange pinwheel and Luxardo cherry.
Secret Rosé Garden
When Four-Star Beverly Wilshire, Beverly Hills (A Four Seasons Hotel) opens its Secret Rosé Garden summertime pop-up (June 1 to September 2), you will have to seek it out. But we’ll give you the inside track: go to room 211, walk through the pink passageway and then you’ll find the floral-filled 6,000-square-foot garden. Get your rosé of choice — still, bubbly, cocktails and more — along with rosé confections (last year’s garden featured the rosé sundae with rosé sherbet, Tahitian vanilla bean meringue kisses, almond marshmallows, raspberry rosé gummies and a 23k gold finish in a sparkling rosé float).
Keep an eye out for Colton Underwood’s Legacy 65 Roses Rosé Wine. A portion of the proceeds go to the football player and Bachelor star’s Legacy Foundation to help people with cystic fibrosis.
A Rosé Picnic
New York City’s largest picnic and music festival, Pinknic will host acts like Mark Ronson and Chromeo when the fourth annual event returns July 19 and 20 to Randall’s Island. But if you have any doubt this gathering is all about rosé, just peek at crowds — the estimated 20,000 revelers must adhere to the pink and white dress code. You’ll also likely see them with frosé — the most popular Pinknic drink — rosé champagne, rosé cider or another pale pink drink in hand.
Beat the heat in Miami by planting yourself in Four-Star The Betsy — South Beach’s rooftop with a cool glass of rosé sangria. The Spanish drink traditionally calls for a dry red wine like Rioja, but this updated version uses rosé with Gra’it grappa, Cointreau, grapefruit and other fresh fruit. Sip it from the pool or the shaded lounge areas while peering out over the stunning shores of South Beach.
Peanut Butter and Rosé
The Chanler debuted PBJ + W, Rhode Island’s first pop-up lounge dedicated to gourmet takes on the childhood favorite sandwich and wine. Try the Four-Star hotel’s “Classic” — peanut butter and raspberry jam on housemade Japanese milk bread — alongside Couly-Dutheil Chinon Rosé all season long. Make the most of the waterfront hotel’s location by enjoying the unconventional pairing from the terrace or lawn overlooking the waves daily from noon to 5 p.m.
Sonoma’s Kendall-Jackson released rosé for the first time in the family-run winery’s 35-plus-year history in February. While the producer is known for its chardonnay, it’s dipping into the pink wine with the Vintner’s Reserve Rosé, which bears crisp grapefruit, strawberry and white peach flavors, as well as aromas of watermelon, hibiscus and apricot. It’s mostly made of pinot noir, which lends brightness and vibrancy, and some syrah and grenache give the wine its soft coral color and strawberry notes.
A Rosé Festival
La Nuit en Rosé launched in 2014 as the world’s first festival dedicated to blush-colored wine, but it also celebrates what it calls “the rosé-drinking lifestyle.” For the New York City iteration, that means sipping the beloved beverage (choose among more than 150 different bottles) from a yacht gliding across the Hudson.
The two-hour cruises will set sail on May 10 and 11 and include food stations, live entertainment and fantastic skyline views. Just be sure to wear your chicest pink and white party outfit.
You don’t have to drink your rosé. At new Midtown Miami bakery dbakers Sweet Studio, twins Christian and Giancarlo Guevara and their cousin Katherine Van Der Biest give you an edible alternative. Pick up mouthwatering sparkling rosé macarons with strawberries to get your fill.
A Rosé Museum
The Rosé Mansion will open in New York City on June 1, and it promises to be twice the size of last year’s inaugural pop-up. While you can sample some pours and learn about the science behind the wines, the reason to go is the made-for-Instagram, rosé-themed interiors. Pose with your glass in 14 all-new rooms with interactive, Technicolor displays like a champagne disco ball pit.