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      • Professional Services

      Forbes Travel Guide Stories

      Hotels

      Mr. C Hotel Brings European Charm to Beverly Hills
      By Forbes Travel Guide Inspector

      November 17, 2011

      Pool at Mr. C
      Mr. C Entrance at Night
      Lobby at Mr. C
      Bathroom
      Suite Living Room

      Signature Suite
      Suite Bedroom
      Caramel Premium Beverly Hills View Room
      Studio Room Exterior

      The newest hotel from the Cipriani family has settled into Beverly Hills. And this time, it’s fourth-generation Ciprianis — twentysomething brothers Ignazio and Maggio — who are calling the shots. Their luxury hotel Mr. C is the first West Coast property from the family, who owns restaurants and clubs around the world. Mr. C follows the Ciprianis’ classic style, focusing on simplicity, sophistication and unparalleled service — but with a modern spin on the design.

      Designer Marcello Pozzi helped bring Ignazio and Maggio’s vision to life. Listening carefully to the brothers’ ideas, Pozzi came up with Mr. C’s signature style, which he says “exudes a sophisticated yet understated elegance that complements the exclusivity of Beverly Hills and the ease of Los Angeles.” So while you’ll find subtle touches reminiscent of the family’s famed Harry’s Bar in Venice, the hotel’s design introduces the siblings’ own distinguished style.

      Take the sleek guest rooms, outfitted with leather sofas in white, brown or red; glossy rosewood paneling; and rosewood and chrome furniture that was custom made in Italy. These furnishings are matched with yacht teak flooring and iconic design pieces, including dressers that look like luggage trunks. The bright details all stand in contrast to the cream walls and stark-white linens.

      Hanging on the walls are black-and-white photographs of Italian celebrities in their daily life. The idea is to capture their emotions and immortalize them as “regular people.” Taken from the private collection of the late Italian photojournalist Giuseppe Palmas, these snapshots can’t be found anywhere else. The elegant aesthetic pervades the rest of the hotel as well. Hand-blown Murano crystal chandeliers and Roman travertine and marble flooring all work together to accentuate Mr. C’s European charm. You might get an old Hollywood vibe at Mr. C, but that isn’t the intention. Rather, it’s an allusion to Europe in the ’40s and ’50s, which seems to connect the family’s Old World roots and the hotel’s New World surroundings.

      Photos courtesy of Mr. C

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      Beverly Hills Cipriani family Harry's Bar Hotel design L.A. Los Angeles Marcello Pozzi Mr. C Venice
      by ftginspector 

      About ftginspector

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