Rob Dyrdek classifies himself as a “do-or-dier,” someone who believes reaching success requires a relentless work ethic and an unwavering belief that you can determine your own destiny. The credo explains his wide-ranging career. While most may know Dyrdek as a television personality on shows like MTV’s Ridiculousness, his career started at age 16, when he became a popular professional skateboarder. He used all the information he gleaned in the spotlight to launch his first company at 18, which began a lifelong pursuit of building businesses.
His latest entrepreneurial effort is Mindright – Good Mood Superfood, plant-based, gluten-free bars that purport to help boost your mood with antioxidants, nootropics (supplements that enhance cognitive functions like memory) and adaptogens (natural substances that help fight stress and fatigue).
We found out what this usually-on-the-go entrepreneur is doing during the pandemic; how he practices daily wellness; his favorite destinations to visit with his wife, Bryiana, and two children, both around his L.A. home and abroad; and where he plans to travel to once restrictions ease.
What have you been doing to stay busy during the pandemic?
My life has never been a question of staying busy; it has always been about finding time to execute my ideas. The pandemic has given me a consistent daily structure that allowed me to really increase my output while still staying balanced. I believe that it’s on you to design your life and determine where and how you spend time to achieve this balance.
The pandemic lockdown gave me a lot of additional time for both future ideas and quality family time. I had time to develop my book, The Machine Mindset, as well as create new family traditions like making matching tie-dyed outfits.
Did you learn any personal lessons from this past year?
I believe that last year really reinforced my personal philosophy that everything in life happens for you, not to you. This way of thinking will always lead you to adapting and evolving towards your goals and dreams, regardless of the circumstances.
I know that you are into wellness. How have you been practicing wellness during the pandemic?
The daily consistency really allowed me to take my wellness routine to another level. Being able to do the same thing every day really allowed me to optimize my health.
Every day, I wake up at 4:30 a.m. and immediately give thanks for all that I have. I do a 20-minute meditation, a 10-minute brain-training program and 60 minutes in the gym. I also schedule breaks and family time throughout the day to give me further balance. I track how I spend my time each day and rate how I feel about my health, life and work from zero to 10 each day. This data provides a lot of insight on what I need to evolve to feel better and be more balanced overall. It also gamified wellness for me, which motivated me even further.
What are your go-to spots in L.A. with the family?
We love going to the Franklin Canyon Reserve. It’s a hidden gem in Los Angeles. This park is hidden in plain sight right at the top of Beverly Hills. There is a portion of the reserve that has a small pond that is filled with turtles, fish and ducks of all types. The entire park itself makes you feel like you’ve been transported in time the moment you arrive. It is the ultimate place for a walk or hike in L.A.
What are some of your favorite hotels?
We love The Maybourne in Beverly Hills—formally the Montage. The hotel is very special since we chose to have our wedding there, but it also has the best spa in the world. It is really a place that my wife and I love to go to relax and rejuvenate.
What are your essentials when packing for a trip?
It is always about comfort and convenience when I am packing for travel. This includes making sure I have a fresh sweatshirt, sweatpants and Lusso Cloud slippers as well as my multipacks of vitamins and Mindright – Good Mood Superfood bars.
What are your favorite family travel destinations?
There is no doubt that Cabo San Lucas in Mexico is our go-to spot. It’s an easy trip from Los Angeles and the perfect place to get away. Chileno Bay Resort is the perfect resort for a family vacation.
Where do you want to travel to once travel restrictions are lifted?
Our favorite place to vacation is Bora Bora, and we look forward to taking our kids there for the first time once the restrictions are lifted. Bora Bora is the ultimate tropical island destination — it’s the place you dream of when you dream of an island oasis.
What are you working on next?
My next big project will be a new digital show and podcast, Build With Rob. Unlike a traditional interview podcast format, Build With Rob will feature conversations with my co-founders from the Dyrdek Machine portfolio of companies.
Each show we will focus on one big lesson I’ve learned throughout the process of creating a startup business to share with other entrepreneurs. Creating successful companies with amazing entrepreneurs is my personal mastery and this format really gives me the opportunity to share the lessons that are part of my continual growth towards this mastery.
