Memorable hotels create a sense of place, but this summer, they are getting a stylish assist from the world’s most coveted brands. Across the globe, high-fashion labels are taking over beach clubs, celeb-backed beauty brands are moving into spa treatment rooms and artists are turning hotels into galleries.
From Jacquemus paddleboards and butler-inspired coffee mugs to private contemporary art tours and cognac-inspired suites these are the hotel-brand collaborations defining luxury travel this season.
Jacquemus x Mandarin Oriental, Bodrum and The Monte-Carlo Beach
The hotel beach is becoming fashion’s newest runway. This summer, the Forbes Travel Guide Five-Star Mandarin Oriental, Bodrum welcomes French fashion darling Jacquemus, whose oversized straw hats, sun-bleached palette and Mediterranean sensibility feel tailor-made for the Turkish coast.
If you spot the brand’s bold all-caps logo splashed across black-and-white umbrellas and towels, you’ve found one of the season’s most fashionable stretches of sand. The takeover also includes Jacquemus’ largest beach activation, complete with a seasonal boutique, branded paddleboards, backgammon and beach buggies.
Jacquemus also popped up at The Monte-Carlo Beach for the second year, this time bringing a 1950s beach club-inspired mint blue, milky white and black color scheme to the jetty, loungers, umbrellas, towels and Pool Bar. Guests can also browse two Jacquemus boutiques in Monaco for co-branded T-shirts towels and beach bags.
goop x 1 Hotels
Gwyneth Paltrow’s goop is checking into 1 Hotels for the summer. The collaboration brings glow-inducing facials inspired by goop Beauty’s latest skincare launch, antioxidant-rich smoothies and beauty products tucked into the minibar of the eco-forward hotel brand with outposts in Miami and Toronto. For wellness devotees, it may be the first minibar where the skincare is more tempting than the snacks.
Globe-Trotter, Frette & Christofle x Raffles
At Raffles, the butler is always to blame. The storied hotel brand, whose properties span from Boston to Singapore, has turned its playful “The Butler Did It” campaign into a collection of travel and home essentials from English luggage maker Globe-Trotter, Italian luxury linen purveyor Frette and French tablewares producer Christofle.
Available at Printemps in New York and Paris, the capsule includes palm-print luggage, velvet slippers embroidered with the collection’s cheeky slogan and coffee cups inspired by the legendary Raffles butler service. Coming soon: an entire retail platform.
Lio Malca x Ibiza Gran Hotel
At Forbes Travel Guide Recommended Ibiza Gran, checking into a gallery is part of the experience. Through an exclusive partnership with collector and gallerist Lio Malca (he’s also a hotelier, overseeing the design-centric hotel Casa Malca Tulum in Mexico), travel beyond the hotel’s own art-filled walls for private access to Fundación La Nave Salinas, a former salt warehouse transformed into one of the island’s most important contemporary art spaces.
A Bentley transfer delivers you to the waterfront venue, where works by artists, including KAWS, Keith Haring, Bill Viola and Kenny Scharf, have been exhibited. This year’s collaboration features Colombian artist Carlos Jacanamijoy, whose color-saturated paintings draw inspiration from the Amazon region.
Ginori 1735 x The Ritz-Carlton Yacht Collection
The easiest way to spot the Ginori takeover aboard The Ritz-Carlton Yacht Collection’s Evrima is to look for Luke Edward Hall’s colorful sea gods. The whimsical motifs from the British artist and designer’s “Il Viaggio di Nettuno” collection appear throughout the yacht, including table settings, furnishings and gathering spaces overlooking the water. But you’ll also see parts of the collection in the blue striped umbrellas and furniture around the pool.
On an all-suite Four-Star ship carrying fewer than 300 guests, the details help make it feel even more like a beautifully curated Italian resort that just happens to sail.
Moon Juice x Grand Wailea, A Waldorf Astoria Resort
The moon has always been the guiding light of Kilolani Spa at Grand Wailea in Maui. Now Moon Juice is joining the ritual. Matcha Pearl Lattes, adaptogenic elixirs and moon-inspired treatments have landed at the Forbes Travel Guide Recommended Grand Wailea, where the cult-favorite Los Angeles wellness brand has created a menu of exclusive spa experiences for Hawaii’s largest spa.
Sporty & Rich x Mandarin Oriental, Bangkok
For 150 years, the Five-Star Mandarin Oriental, Bangkok has been one of the world’s most legendary hotels, welcoming literary icons and, more recently, serving as a backdrop for HBO’s The White Lotus season three.
Now the riverside hotel is partnering with Sporty & Rich, the lifestyle label that made vintage gym class look impossibly chic. The property’s signature celadon green now appears on everything from crewnecks and pajama sets to canvas totes and caps, proving how Bangkok’s grande dame continues to remain timeless and stylish.
Hennessy Paradis x The St. Regis Aspen Resort
Aspen in the summer is always a good idea. An even better one is checking into a 1,900-square-foot mountain retreat inspired by Hennessy Paradis.
The Paradis Suite at The St. Regis Aspen Resort pairs sweeping views of Aspen Mountain with commissioned artwork by Paris-based artist Mathilde Nivet, whose woven paper-and-glass compositions reflect the blending process behind the cognac. Inside, a marble fireplace anchors the living space, while a Steinway Spirio piano can fill the room with music at the touch of an iPad. The Four-Star resort’s largest accommodation comes with a few extras, too: private airport transfers, wellness experiences at RAKxa Wellness Spa, an eight-hour BMW driving experience and the St. Regis’s famed butler service.
Burberry x Hôtel Belles Rives
Burberry’s connection to Hôtel Belles Rives didn’t begin with this summer’s takeover. It started in the pages of Tender Is the Night. F. Scott Fitzgerald started writing the novel while living at the Antibes property, and its protagonist famously wears a Burberry coat.
This summer, that literary connection comes full circle as the British fashion house transforms the hotel’s beach club and terraces for the season. Burberry has reimagined the property’s 1920s art deco glamour by rendering its famous check in Hôtel Belles Rives’ navy blue, draping the pattern in the original 1920s elevator, the private jetty and the beach club. Cool off with Burberry ice pops on the terrace, sip cocktails overlooking the Mediterranean at Fitzgerald Bar or try waterskiing in the bay where the sport is said to have been invented.
Augustinus Bader x Sugar Beach, a Viceroy Resort
Few spa treatment rooms rival those suspended above the rainforest beneath St. Lucia’s Petit Piton. Forbes Travel Guide Recommended Sugar Beach, a Viceroy Resort’s treehouse treatment rooms on stilts offer a spectacular setting for cult skincare brand Augustinus Bader’s facials and body treatments.
Daniel Dugan x Rosewood Le Guanahani St. Barth
Rather than celebrate its 40th anniversary with a gala, Four-Star Rosewood Le Guanahani St. Barth is becoming a living canvas. Cuban-American artist Daniel Dugan, known for his continuous-line drawings, creates site-specific works during an on-property residency, where guests can watch the creative process unfold.
The residency also extends beyond the studio, with Dugan’s artwork reimagined in a limited-edition swim- and resort-wear capsule. Paris may have invented the bikini 80 years ago, but St. Barth has cemented its place as the uniform of the jet-set beach life.
Rivea x La Réserve
The summer uniform at La Réserve is always your most stylish swimsuit. This year, the European company with hotels in Paris and the French Riviera doubled down on that proposition and created its own with luxury swimwear brand Rivea.
The men’s capsule collection, inspired by the colors of the Côte d’Azur, blends sun-faded blues, clean whites and La Réserve’s elephant insignia. Crafted from recycled plastic recovered from the Mediterranean, consider these trunks a souvenir that looks just as good on the beach as it does aboard a yacht.
